Editor's introduction: Pure Hookup is a foreign social APP. What is more special is that this APP is specially used to find "sexual partners". In this article, the bulk sms service author analyzes the Pure Hookup social product from the aspects of interface style, marketing strategy, etc. Let's take a look. Social product notes Occasionally write some more interesting and profitable social products, the main purpose is to broaden social ideas. Pure Hookup, or Pure for short, was launched in 2013 as the co-creation of Ukrainian entrepreneurs Roman and Alexander . Pure co-founder once said: "We wanted an easy way to find sex, and we thought it would be cool to use something like Uber Uber -- where users can bulk sms service create requests on the platform, and then quickly A taxi would be called. And we thought it would be great to find a sexual partner that way.”
According to the data, one in five Americans is in consensual non-monogamy. However, for non-monogamous people, there is no good social platform bulk sms service that can "satisfy" them, which causes many social apps used by non-monogamous groups to be "rubbish" (there are many tricks and routines, which are difficult to satisfy. genuine demand) or just for sex, Pure can be seen as an "Uber for Sex". Social Product Notes once published an article about signals - " Talking about Signals and Implications in Social Products ", which expounded the charm of signals, and the signal I bulk sms service saw in Pure was the "amplifier of desire". Aside from the 24-hour limited-time chat feature, overall interface, UI and other styles all imply a "primitive desire", which just satisfies the fantasy of male users. Data source: Coefficient:
The coefficient is estimated based on the actual income of the listed products announced in the financial report and the estimated amount on . Note that the bulk sms service coefficient has errors but the magnitude is not bad. conservatively estimated revenue is $63 million, which is about 400 million . Pure appears to be very Buddhist in terms of delivery. Only from June to October in 2021, all downloads at other times should come from natural traffic, indicating that the brand effect is already very obvious. Pure was also the second fastest growing dating product in the US in January 2022 by IAP revenue. So what does Pure use to build its own product barriers? In the early days of its bulk sms service establishment, Pure wanted to be a cultural revolution around "Sex Online". They hired female sexologist Carol Queen to help them reach women, and they ran a series of marketing campaigns at New York bars in the early weeks.