Time is on your side Time itself is often on your side with online reputation repair projects. Once news articles fall from the front page of their respective websites, they immediately lose some of their PageRank value - items linked directly from the homepage of major news sites always receive a big ranking advantage for a little while, which disappears once they start depositing in the old archives of these sites. Newer items often have “freshness” or “recency” in search algorithms. Search engines give a bit more ranking power to various types of content that they deem more interesting as long as they are still current - i.e. within hours, days, months or a year after its creation.
As public interest in a newly introduced item decreases, so does the frequency of comments and shares on social media. Social media updates and links to a topic can also rot over time, slowly eroding its ranking ability. As sites and blogs that link to a negative item disappear, their linking weight evaporates. That doesn't mean you can just ignore the bad stuff Raster to Vector Conversion and it will go away. Allowing something to appear on the first page for a period of time seems to provide some "historical advantage" because Google collects long-term data on its relative click-through rate for the search keyword over time.
If you can start moving it even up one position in the search results ranking, the visibility and interactions associated with the negative item can start a tendency to reduce prominence. Everything does not take much time In cases where few search results are specifically focused on a name, it can be much easier to displace one or a few negative items. (Similarly, if you haven't done proactive online reputation management for yourself and your business, you're making it easier to immediately categorize any potential negatives in the future. So don't shy away from building your presence when you don't have a reputation problem - or else you open yourself up to attack.)